{"id":986,"date":"2025-10-18T11:52:02","date_gmt":"2025-10-18T16:52:02","guid":{"rendered":"https:\/\/offtherichterdesign.com\/Blog\/?p=986"},"modified":"2025-12-05T14:05:13","modified_gmt":"2025-12-05T20:05:13","slug":"a-clean-responsive-upgrade-from-wix-to-wordpress-for-beyond-marketing","status":"publish","type":"post","link":"https:\/\/offtherichterdesign.com\/Blog\/a-clean-responsive-upgrade-from-wix-to-wordpress-for-beyond-marketing\/","title":{"rendered":"A Clean, Responsive Upgrade from WIX to WordPress for Beyond Marketing"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1419\" height=\"625\" src=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Beyond Marketing WordPress website\u2014modern, responsive redesign across devices\" style=\"object-fit:cover;\" srcset=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1.png 1419w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-300x132.png 300w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-1024x451.png 1024w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-768x338.png 768w\" sizes=\"auto, (max-width: 1419px) 100vw, 1419px\" \/><\/figure>\n\n\n<p><strong>Client:<\/strong> Beyond Marketing (Fargo &#8211; Moorhead and Beyond!)<br><strong>Services Provided:<\/strong> Website redesign, WIX \u2192 WordPress migration, UX &amp; IA, mobile optimization, performance &amp; accessibility foundations, on-brand visuals<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p>Beyond Marketing helps businesses plan and execute smart marketing\u2014social, email, content, web, and more. Their previous site (built on WIX) carried the right color palette and voice, but the layout and flexibility were holding the brand back. Our goal was to keep the warm, olive-and-neutral aesthetic Cassie loves while delivering a more professional, modern, and responsive experience on WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Needed to Improve<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design polish:<\/strong> Create stronger hierarchy, spacing, and typography for a premium feel.<\/li>\n\n\n\n<li><strong>Mobile experience:<\/strong> Make key actions (like \u201cLet\u2019s Chat\u201d) effortless on phones.<\/li>\n\n\n\n<li><strong>Structure &amp; scalability:<\/strong> Give the team simple, reusable blocks for services, bios, and posts.<\/li>\n\n\n\n<li><strong>Performance &amp; basics:<\/strong> Lighter assets, sensible caching, and clean HTML help search and users.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform migration:<\/strong> Rebuilt the site on WordPress for long-term flexibility and easier content updates.<\/li>\n\n\n\n<li><strong>Information architecture:<\/strong> Clear, simple nav (Home, About, Services, Our Team, Contact) with a consistent \u201cLet\u2019s Talk\u201d CTA.<\/li>\n\n\n\n<li><strong>Component library:<\/strong> Reusable blocks for the <strong>What We Do<\/strong> grid, team bios, and hero sections so content stays consistent as the site grows.<\/li>\n\n\n\n<li><strong>Mobile-first design:<\/strong> Tappable cards, thumb-friendly navigation, and tightened vertical rhythm on smaller screens.<\/li>\n\n\n\n<li><strong>Performance &amp; accessibility:<\/strong> Compressed imagery, lazy loading, semantic headings, descriptive alt text, and better contrast while staying true to the brand palette.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights You\u2019ll Notice<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hero that welcomes, then guides:<\/strong> A bold headline and immediate CTA that move visitors into a conversation.<\/li>\n\n\n\n<li><strong>\u201cWhat We Do\u201d section:<\/strong> Icon-led tiles that quickly communicate services without walls of text.<\/li>\n\n\n\n<li><strong>Team gallery:<\/strong> Personality-forward portraits and bios to put names to the work.<\/li>\n\n\n\n<li><strong>Consistent details:<\/strong> Spacing, buttons, and iconography now match across pages for a cohesive, elevated feel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Before vs. After<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before (WIX):<\/strong> On-brand but constrained\u2014mixed spacing, heavier sections, and less control over layout components.<\/li>\n\n\n\n<li><strong>After (WordPress):<\/strong> Cleaner typography, refined whitespace, a modular system that\u2019s easy to extend, and a noticeably smoother mobile experience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website.png\" data-rel=\"lightbox-image-0\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" data-id=\"990\" src=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website-1024x465.png\" alt=\"\" class=\"wp-image-990\" srcset=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website-1024x465.png 1024w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website-300x136.png 300w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website-768x349.png 768w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-Old-Website.png 1437w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1.png\" data-rel=\"lightbox-image-1\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" data-id=\"996\" src=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-1024x451.png\" alt=\"Beyond Marketing WordPress website\u2014modern, responsive redesign across devices\" class=\"wp-image-996\" srcset=\"https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-1024x451.png 1024w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-300x132.png 300w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1-768x338.png 768w, https:\/\/offtherichterdesign.com\/Blog\/wp-content\/uploads\/2025\/09\/Beyond-Marketing-New-Website-1.png 1419w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p>Beyond Marketing now has a site that looks as professional as the work they do\u2014and it\u2019s built to evolve. The team can publish faster, keep design quality consistent, and provide a better experience for clients on any device.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want a site glow-up like this?<\/h2>\n\n\n\n<p>If your brand is outgrowing its website\u2014or you\u2019re ready to move from a visual builder to a flexible, professional WordPress stack\u2014<a href=\"https:\/\/offtherichterdesign.com\/Contact-Off-The-Richter-Design.html\">let\u2019s talk<\/a>. We\u2019ll keep what makes your brand <em>you<\/em> and level up everything else.<\/p>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Redesigned Beyond Marketing\u2019s website from WIX to WordPress\u2014same brand palette, sharper design, faster, and fully responsive.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,194],"tags":[336,338,341,221,335,277,337,339,340],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-projects","category-web-development-and-design","tag-beyond-marketing","tag-marketing-agency-website","tag-performance","tag-responsive-design","tag-ux","tag-web-development-and-design","tag-website-redesign","tag-wix-to-wordpress","tag-wordpress-migration"],"_links":{"self":[{"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":8,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/posts\/986\/revisions\/1003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/offtherichterdesign.com\/Blog\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}