Client: Beyond Marketing (Fargo – Moorhead and Beyond!)
Services Provided: Website redesign, WIX → WordPress migration, UX & IA, mobile optimization, performance & accessibility foundations, on-brand visuals
Overview
Beyond Marketing helps businesses plan and execute smart marketing—social, email, content, web, and more. Their previous site (built on WIX) carried the right color palette and voice, but the layout and flexibility were holding the brand back. Our goal was to keep the warm, olive-and-neutral aesthetic Cassie loves while delivering a more professional, modern, and responsive experience on WordPress.
What Needed to Improve
- Design polish: Create stronger hierarchy, spacing, and typography for a premium feel.
- Mobile experience: Make key actions (like “Let’s Chat”) effortless on phones.
- Structure & scalability: Give the team simple, reusable blocks for services, bios, and posts.
- Performance & basics: Lighter assets, sensible caching, and clean HTML help search and users.
The Solution
- Platform migration: Rebuilt the site on WordPress for long-term flexibility and easier content updates.
- Information architecture: Clear, simple nav (Home, About, Services, Our Team, Contact) with a consistent “Let’s Talk” CTA.
- Component library: Reusable blocks for the What We Do grid, team bios, and hero sections so content stays consistent as the site grows.
- Mobile-first design: Tappable cards, thumb-friendly navigation, and tightened vertical rhythm on smaller screens.
- Performance & accessibility: Compressed imagery, lazy loading, semantic headings, descriptive alt text, and better contrast while staying true to the brand palette.
Highlights You’ll Notice
- Hero that welcomes, then guides: A bold headline and immediate CTA that move visitors into a conversation.
- “What We Do” section: Icon-led tiles that quickly communicate services without walls of text.
- Team gallery: Personality-forward portraits and bios to put names to the work.
- Consistent details: Spacing, buttons, and iconography now match across pages for a cohesive, elevated feel.
Before vs. After
- Before (WIX): On-brand but constrained—mixed spacing, heavier sections, and less control over layout components.
- After (WordPress): Cleaner typography, refined whitespace, a modular system that’s easy to extend, and a noticeably smoother mobile experience.
Outcome
Beyond Marketing now has a site that looks as professional as the work they do—and it’s built to evolve. The team can publish faster, keep design quality consistent, and provide a better experience for clients on any device.
Want a site glow-up like this?
If your brand is outgrowing its website—or you’re ready to move from a visual builder to a flexible, professional WordPress stack—let’s talk. We’ll keep what makes your brand you and level up everything else.