Call Us At: 701.866.2098

What’s Better: Articulate 360 or Adobe Captivate?


When it comes to eLearning authoring tools, two of the biggest contenders in the market are Articulate 360 and Adobe Captivate. Each has its strengths and weaknesses, catering to slightly different needs depending on the project requirements and the users’ skill levels. If you’re looking to create engaging, interactive, and impactful eLearning content, deciding between these two giants can be tough. Let’s explore the differences and advantages of each to help you determine which is better for your needs.

1. User Interface and Ease of Use

  • Articulate 360: Known for its user-friendly and intuitive interface, Articulate 360 is designed with beginners in mind. Its drag-and-drop functionality allows even those without extensive design experience to create polished eLearning content. The interface is similar to PowerPoint, making it easy to pick up for many users.
  • Adobe Captivate: Adobe Captivate is highly powerful but has a steeper learning curve. It is well-suited for users with more advanced technical skills who are comfortable with a more complex interface. While it offers greater control and customization, it may feel overwhelming to new users or those without design experience.

Verdict: If you’re looking for ease of use, Articulate 360 wins. For greater customization options and if you’re willing to invest time into learning, Captivate could be the better choice.

2. Features and Functionality

  • Articulate 360: Articulate 360 is packed with features that cater to creating interactive courses with ease. Tools like Storyline 360, Rise 360, and Review 360 provide a robust platform for creating highly engaging content. Rise 360, in particular, is an asset for responsive design and quick course creation. However, customization might feel limited for users seeking more advanced interactions.
  • Adobe Captivate: Adobe Captivate stands out for its advanced features, such as virtual reality (VR) integration, interactive video creation, and responsive design. Captivate also supports fluid boxes for responsive design, which helps in creating content that adjusts automatically to different screen sizes. It offers greater flexibility for custom coding and deeper interactivity but requires more technical knowledge.

Verdict: If you need cutting-edge features like VR or greater interactivity, Adobe Captivate is a strong contender. If you’re creating simpler, more straightforward content, Articulate 360 provides everything you need in a streamlined package.

3. Templates and Assets

  • Articulate 360: Articulate 360 comes with an extensive library of pre-built templates and assets, including characters, backgrounds, and interactions. These assets can save you time and effort, especially if you’re working on tight deadlines. The content library is continually updated, ensuring a fresh and diverse selection.
  • Adobe Captivate: While Adobe Captivate also includes templates and assets, its library isn’t as extensive or as varied as Articulate 360’s. However, Captivate allows for more customization, which could be beneficial if you need to create highly tailored content that goes beyond templates.

Verdict: Articulate 360 is the winner in terms of a vast asset library and ease of use with pre-built templates. For those who prefer to build from scratch or heavily customize their courses, Captivate may offer more flexibility.

4. Collaboration and Review Process

  • Articulate 360: One of Articulate 360’s key strengths is its focus on collaboration. Review 360 makes it easy for team members and stakeholders to provide feedback directly within the project. This feature streamlines the review process, allowing for faster revisions and improvements.
  • Adobe Captivate: Adobe Captivate doesn’t have a built-in collaboration tool that rivals Review 360. You would need to rely on third-party solutions for review and feedback, which can complicate the workflow.

Verdict: Articulate 360 takes the lead here. If team collaboration and an efficient review process are important to your workflow, Articulate 360’s Review 360 offers a huge advantage.

5. Pricing

  • Articulate 360: Articulate 360 operates on a subscription-based model, with an annual fee per user. This includes access to all the tools in the suite, as well as updates and new features as they are released.
  • Adobe Captivate: Adobe Captivate offers both subscription and one-time purchase options. For organizations looking for a longer-term investment without ongoing fees, the one-time purchase option could be a better fit. However, users will need to purchase upgrades when new versions are released.

Verdict: This depends on your budget and preference. Articulate 360 is more suitable for those who prefer a subscription with ongoing updates, while Adobe Captivate’s one-time purchase option could be better for those who want to avoid recurring fees.

6. Support and Community

  • Articulate 360: Articulate has a thriving community and extensive resources for learning. Their eLearning Heroes community is active and provides excellent support for both beginners and advanced users. Articulate also offers tutorials, webinars, and customer support to help users get the most out of their tools.
  • Adobe Captivate: Adobe Captivate also has strong support, with a wealth of online tutorials, forums, and webinars. However, the community is slightly smaller compared to Articulate’s, which may limit peer-to-peer support.

Verdict: Articulate 360 edges out Adobe Captivate in terms of community size and available resources, making it easier to find answers to your questions.

Conclusion: Which Is Better?

The choice between Articulate 360 and Adobe Captivate ultimately comes down to your specific needs and level of expertise.

  • Choose Articulate 360 if you value ease of use, need quick access to templates and assets, and require collaboration tools. It’s perfect for beginners or those working on simpler projects who still want to create professional-quality content.
  • Choose Adobe Captivate if you need more advanced features like VR, deeper interactivity, and are comfortable with a more complex interface. Captivate is ideal for experienced users who need to create sophisticated eLearning experiences.

Ultimately, the best choice depends on the nature of your eLearning projects and your own comfort level with the tools. Both platforms are powerful, but the key is finding the one that aligns with your goals and workflow.